It’ll be interesting to see what, if any impact the Gilette ban has on sales. If social media has taught us anything, it’s that (dis)like buttons don’t often correlate with real-world action. And everyone thought Nike would take a big hit…but they didn’t.

Having said all that, I think there was a difference between the Nike and Gilette ads. The Nike ad felt more like an extension of their normal marketing. The Gilette ad felt less authentic/natural — we’re used to Gillette showing us rugged men shaving, not so much men at BBQs policing each other’s behavior!